Marketers, have you ever thought — I know my company should be blogging but what should we be writing about? Do we have anything interesting to say?
The Value of Creating and Owning your Content
By Stephen Turcotte | Published September 25th, 2009Seth Godin’s recent blog post titled The platform vs. the eyeballs says marketers are no longer renting eyeballs (getting temporary attention via traditional media channels), they are creating social media platforms for a long term investment of buying eyeballs (or customers) and owning them for life.
Contact Info
Backbone Media, Inc.
Read Generation
69 Milk Street
Suite 101
Westborough, MA 01581
phone: 508-366-2100
Read Generation
69 Milk Street
Suite 101
Westborough, MA 01581
phone: 508-366-2100