This is a blast! Our social media marketing team will be holding a press conference @ 12:30 under the arches at the New Hampshire State House today. As part of the Balsams marketing team (BobDonPaul, Backbone Media and Read Generation), we will introduce The Five Finalists of the Balsams Grand Hotel Inn-Bedded Resorter Search to the traditional media live and in person.
Are Social Media Campaigns Good for Short Term or Long Term Returns?
By Stephen Turcotte | Published June 9th, 2010
You may have heard that The Balsams Grand Resort Hotel in New Hampshire is searching for one lucky resorter to get paid to lodge, dine, play golf, tennis, kayak, mountain bike, hike and swim for the summer. In return, this social media savvy individual will be asked to document his or her unique experience using various social media platforms. Some wonder if such a social media strategy is too short sighted. For example, Carol Hian’s blog post at Social Sites by Hian questions if any long term returns will ever be realized.
