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Recently, an industry trade journal recognized a Backbone Media client for their Search Engine Marketing (SEM) savvy.  American Alarm, a home and business security provider for all of New England has been working with Backbone Media since 2005.  Often it’s difficult for a local company to compete with larger national competitors when it comes to marketing, but that’s exactly what American Alarm set out to do. Here’s how:

Internet users conduct millions of Google searches everyday, which makes SEM a very valuable marketing tool.  One component of an effective SEM strategy is Pay Per Click (PPC) where Google Adwords serves their ads in the search results along with the natural results. One benefit to PPC is businesses which don’t currently have high page rank can still appear on the valuable first page of search results.

Adwords as part of a marketing strategy can benefit any business: ecommerce sites looking for more site traffic and online conversions, to brick and mortar retailers seeking foot traffic, to B2B companies who receive most of their prospect leads by phone; Adwords ads can include your website, address and phone number.  Additionally, Adwords is a highly trackable resource; You will see counts of instances where your ad is served, clicks and numbers of resulting online conversions.  Best of all, you only pay per click through thus you only pay for the self-selected, website viewing traffic.

How do I get Google groove? To get the best performance from Adwords the campaign must have highly targeting campaigns, keywords, ad copy and the landing pages. Google Adwords awards highly targeted, relevant ads by serving them more frequently and at a lower bid price.

Employing a certified Google Adwords professional to build your campaign can save you time and money.  Backbone Media’s PPC Specialist knows the ins and outs of PPC Marketing, provides on-going account monitoring and knows how to reach the targeted customer to optimize your results.

To read the industry journal’s remarks on how Backbone has helped American Alarm get noticed using Google Adwords, see link:

http://www.securitysystemsnews.com/blogs/?p=3191