In a world driven by data, marketers are finding new and better ways to present data to make it more visually appealing—and this data visualization strategy is invaluable to content marketing approaches because it makes the data easily consumable, notes Tony Adragna in an article in Business 2 Community. Adragna offers some tips to help marketers better use data visualization in their content strategies:
The right data can help nonprofits in two major ways. It can assist with funding by illustrating to people how much help is needed, and it can support developing more effective strategies for achieving goals. “At SumAll.org, we’re working on making enterprise-scale problem-solving accessible to nonprofits. When a solution is easy to use and flexible, it can have transformational power,” says Stefan Heeke, SumAll.org executive director.
If you’ve worked with Big Data and analytics for long, you’re probably aware of the challenges of mixing structured and unstructured data. However, there are powerful insights that can be gathered when mixing these two types of data—sometimes called Wide Data.
By Daniel Smith, Director, Data Science & Innovation, Syntelli Solutions
Yakult is the world’s leading probiotic beverage, created in Japan and produced by Yakult Honsha, the world’s pioneer in probiotics. In the first few years after Yakult came to Europe, sales grew steadily. But suddenly, after competitors began to enter the market, something surprising happened. “We had an extraordinary sales increase, especially in the Netherlands,” says Yakult Market Analyst Egbert Jan Vierkant.