Blog Content Strategy

Are Social Media Campaigns Good for Short Term or Long Term Returns?

By Stephen Turcotte | Published June 9th, 2010


NH Resort The BALSAMS Inn-Bedded Resorter Search You may have heard that The Balsams Grand Resort Hotel in New Hampshire is searching for one lucky resorter to get paid to lodge, dine, play golf, tennis, kayak, mountain bike, hike and swim for the summer. In return, this social media savvy individual will be asked to document his or her unique experience using various social media platforms. Some wonder if such a social media strategy is too short sighted. For example, Carol Hian’s blog post at Social Sites by Hian questions if any long term returns will ever be realized.

Blog Content Strategies: How important are they to SEO? – Event in Cambridge / Boston MA

By Stephen Turcotte | Published September 28th, 2009

Marketers, have you ever thought — I know my company should be blogging but what should we be writing about? Do we have anything interesting to say?