For a long time, one of the more popular mantras of inbound marketing has been — content is king. However, content originators are being undermined by content farms and scrapers. The Panda Update from Google is attempting to fight the problem. Who will it help and who will it hurt? I think it will help the legitimate content originator.
Google Panda Update: A Benefit to the Future of Content Marketing
By Stephen Turcotte | Published April 27th, 2011Social Media Campaigns, Some Talk But We’re Doing It!
By Stephen Turcotte | Published June 23rd, 2010
This is a blast! Our social media marketing team will be holding a press conference @ 12:30 under the arches at the New Hampshire State House today. As part of the Balsams marketing team (BobDonPaul, Backbone Media and Read Generation), we will introduce The Five Finalists of the Balsams Grand Hotel Inn-Bedded Resorter Search to the traditional media live and in person.
The Value of Creating and Owning your Content
By Stephen Turcotte | Published September 25th, 2009Seth Godin’s recent blog post titled The platform vs. the eyeballs says marketers are no longer renting eyeballs (getting temporary attention via traditional media channels), they are creating social media platforms for a long term investment of buying eyeballs (or customers) and owning them for life.
Defining Content Marketing
By Stephen Turcotte | Published August 27th, 2009Here is a post by Chris Brogan called How Content Marketing Will Shake the Tree. In the first sentence he defines Content Marketing as…
Contact Info
Backbone Media, Inc.
Read Generation
69 Milk Street
Suite 101
Westborough, MA 01581
phone: 508-366-2100
Read Generation
69 Milk Street
Suite 101
Westborough, MA 01581
phone: 508-366-2100