Data Analytics

Providing CFOs Context to Apply Big Data

By Spotfire Blogging Team | Published April 1st, 2014

In order to gain funding for big data and analytics projects, IT and business leaders often must gain the approval of the chief financial officer. That can often be a tall order, since other technology investments are increasingly competing for the CFO’s attention.

Life Is Data: Promoting Social Welfare with Citizen Journalism

By Spotfire Blogging Team | Published March 31st, 2014

The world is changing and that includes how and when people receive their news. With people at events like the 2013 Boston Marathon bombings posting happenings as they occur, it’s possible to find out about world-changing news before it’s reported by mainstream news organizations.

Data Analytics to Uncover Your Customers’ Cheating Hearts

By Spotfire Blogging Team | Published March 28th, 2014

What do your customers really think about your company, your offerings and your competitors? Are they looking to cheat on you if they receive a great deal on a similar product from another company?

Data Analytics to Uncover Your Customers’ Cheating Hearts

By Spotfire Blogging Team | Published March 28th, 2014

What do your customers really think about your company, your offerings and your competitors? Are they looking to cheat on you if they receive a great deal on a similar product from another company?

Scaling the Analytics Maturity Curve

By Spotfire Blog Editor | Published March 26th, 2014

In a previous post, we explained that to succeed in today’s fast-paced, hyper-competitive market companies must be data-driven. But it’s not enough for companies to simply gather data.

Analytics Maturity: Separating from the Pack

By Spotfire Blog Editor | Published March 25th, 2014

In today’s competitive environment, companies must better position themselves to act quickly on business opportunities and threats as they deepen their experiences as data-driven organizations.

Selling Sales Leaders on Big Data Analytics

By Spotfire Blogging Team | Published March 17th, 2014

There are numerous ways that sales leaders and their teams can make use of data and analytics to strengthen performance.

Big Data Connectivity: Getting the Most Out of Your Data Assets

By Spotfire Blog Editor | Published March 11th, 2014

Big data is a double-edged sword. It offers immense potential for companies to quickly spot customer, market, and other trends that can be used to drive business and operational value.

Big Data for the Greater Good: Public Safety and Predictive Analytics

By Spotfire Blogging Team | Published February 26th, 2014

Just as big data helps business leaders improve decision making, big data can help in the public safety arena by enabling police officers to solve cases and prevent crimes. But the more data that is accessible, the more difficult it is to arrange and analyze.

Big Data for Better, Faster Retail Banking Decisions

By Spotfire Blogging Team | Published February 25th, 2014

As more retail banking companies embrace the challenge of applying data analytics to their internal processes, they see more clearly the immediate and long-term benefits worth pursuing.