Data Analytics

The Gartner Business Intelligence & Analytics Summit: A Benchmark for Analytics Maturity

By Spotfire Blogging Team | Published February 22nd, 2015

Companies of all sizes and industries are at different phases in their analytics maturity. No matter what stage of the analytics journey your organization is at, analyst and industry conferences often represent an opportunity to determine how your organization’s capabilities stack up, and help identify new opportunities for improvement and education from your peers.

The Gartner Business Intelligence & Analytics Summit: A Benchmark for Analytics Maturity

By Spotfire Blog Editor | Published February 22nd, 2015

Companies of all sizes and industries are at different phases in their analytics maturity. No matter what stage of the analytics journey your organization is at, analyst and industry conferences often represent an opportunity to determine how your organization’s capabilities stack up, and help identify new opportunities for improvement and education from your peers.

Data Analytics Help New Orleans Slash Murder Rate

By Spotfire Blogging Team | Published February 18th, 2015

In 2014, 150 people were murdered in New Orleans—a nearly 4 percent drop from 2013. Still, the city’s murder rate was one of the highest in the country and more than three times the average for U.S. cities of a similar size.

Analytics vs. Instinct for Marketers

By Spotfire Blogging Team | Published January 12th, 2015

With corporate networks being flooded with information about customers, prospects, and market trends, marketers are scrambling to hone their strategies for mining data for the gems that will boost sales and profitability.

Track Customer Attitudes to Boost Profits

By Spotfire Blogging Team | Published January 6th, 2015

Analytics now makes it easier to analyze attitudinal information such as customer satisfaction data, purchase intentions, and attitudes towards brands, products, and sales people. Moreover, the ROI from this type of analysis can be substantial, according to a recent Harvard Business Review blog post written by Werner Reinartz and Rajkumar Venkatesan.

Data Analytics of Christmas Trees

By Spotfire Blogging Team | Published December 18th, 2014

There’s nothing quite like the warmth and festive radiance of a Christmas tree. It’s also a big business – there are about 350 million natural Christmas trees growing on farms in all 50 U.S. states, with more than 17 million trees harvested every year, according to the Washington Post.

What Role Should CIOs Take in Data Analytics Governance?

By Spotfire Blog Editor | Published December 11th, 2014

“CIOs who take an early leadership role in analytics governance will further demonstrate their own value and help invent their organizations’ future[s],” according to an article in CIO Magazine.

Data and Analytics for Manufacturing Innovation

By Spotfire Blogging Team | Published October 24th, 2014

The key to sustaining a healthy and globally competitive manufacturing sector is making better use of data and analytics, according to an article on the Center for Data Innovation website.

Innovation: Getting Big Wins from Small Ideas

By Spotfire Blogging Team | Published October 10th, 2014

When it comes to innovation, people often think of ground-breaking innovation like Post-It Notes and laser surgery. But most companies would welcome a series of small innovations that deliver measurable impact on operations or business performance over time.

Using Analytics at the Ground Floor Sends Profits Through the Roof

By Spotfire Blogging Team | Published September 15th, 2014

In today’s hyper-competitive global economy, it’s becoming increasingly difficult for companies to differentiate themselves by price or product.