Data Analytics

Analytics vs. Instinct for Marketers

By Spotfire Blogging Team | Published January 12th, 2015

With corporate networks being flooded with information about customers, prospects, and market trends, marketers are scrambling to hone their strategies for mining data for the gems that will boost sales and profitability.

Track Customer Attitudes to Boost Profits

By Spotfire Blogging Team | Published January 6th, 2015

Analytics now makes it easier to analyze attitudinal information such as customer satisfaction data, purchase intentions, and attitudes towards brands, products, and sales people. Moreover, the ROI from this type of analysis can be substantial, according to a recent Harvard Business Review blog post written by Werner Reinartz and Rajkumar Venkatesan.

Data Analytics of Christmas Trees

By Spotfire Blogging Team | Published December 18th, 2014

There’s nothing quite like the warmth and festive radiance of a Christmas tree. It’s also a big business – there are about 350 million natural Christmas trees growing on farms in all 50 U.S. states, with more than 17 million trees harvested every year, according to the Washington Post.

What Role Should CIOs Take in Data Analytics Governance?

By Spotfire Blog Editor | Published December 11th, 2014

“CIOs who take an early leadership role in analytics governance will further demonstrate their own value and help invent their organizations’ future[s],” according to an article in CIO Magazine.

Data and Analytics for Manufacturing Innovation

By Spotfire Blogging Team | Published October 24th, 2014

The key to sustaining a healthy and globally competitive manufacturing sector is making better use of data and analytics, according to an article on the Center for Data Innovation website.

Innovation: Getting Big Wins from Small Ideas

By Spotfire Blogging Team | Published October 10th, 2014

When it comes to innovation, people often think of ground-breaking innovation like Post-It Notes and laser surgery. But most companies would welcome a series of small innovations that deliver measurable impact on operations or business performance over time.

Using Analytics at the Ground Floor Sends Profits Through the Roof

By Spotfire Blogging Team | Published September 15th, 2014

In today’s hyper-competitive global economy, it’s becoming increasingly difficult for companies to differentiate themselves by price or product.

Big Data to Stem Fraud, Boost Compliance

By Spotfire Blogging Team | Published July 9th, 2014

As the volume and variety of data and date sources have grown, so has the potential for companies to step up their compliance and anti-fraud efforts, according to the Ernst & Young Global Forensic Data Analytics Survey.

How CFOs Can Use Analytics to Prioritize Capital Investments

By Spotfire Blogging Team | Published July 2nd, 2014

As the global economy continues to gain strength, corporate CFOs are expressing rising optimism in their outlooks for profits and the general economy.

Using Data Analytics to Turn Bank Customers into Advocates

By Spotfire Blogging Team | Published June 11th, 2014

A number of recent research studies reveal that consumer confidence in financial services continues to rise following the fallout from the financial crisis of 2008.