Inbound Marketing Tool

A recent blog post titled  Has Anyone Used An Inbound Marketing Tool asks whether the cost of Hubspot is justifiable when similar metrics can be had from Google Analytics and similar tools for free. The facts: the list price of Hubspot is either $250 per month ($3000 per year) for the HubSpot Owner system, or $500 per month ($6,000 per year) for the HubSpot Marketer system. Without getting into a whole pitch, both systems provide a range SEO tools, Analytics, Lead Tracking, Social Media Analytics and a CMS. The cost of either HubSpot system is certainly justifiable for any company that is looking to make organic SEO and inbound marketing an important part of its marketing mix. To be more specific, I would recommend HubSpot to any small, medium and even large B2B company that is ready to dedicate the nessessary time and internal resources to monitoring and really understanding the whole system. This includes following the inbound marketing prescriptions that are part of that system.  Hubspot is fundamentally a tool that tells you what best-practice SEO actions you should focus on.