Online Marketing

Social Media Campaigns, Some Talk But We’re Doing It!

By Stephen Turcotte | Published June 23rd, 2010


This is a blast! Our social media marketing team will be holding a press conference @ 12:30 under the arches at the New Hampshire State House today.  As part of the Balsams marketing team (BobDonPaul, Backbone Media and Read Generation), we will introduce The Five Finalists of the Balsams Grand Hotel Inn-Bedded Resorter Search to the traditional media live and in person.

Are Editorial Internet Marketing Strategies More Cost Effective Than PPC?

By Stephen Turcotte | Published April 6th, 2009

Online marketing should be a critical part of any business’s marketing plan. There are several different ways to engage in internet marketing, but the two biggest are pay per click (or paid ads) and organic search marketing strategies, often called SEO.