By Emily Saylor | Published September 2nd, 2010
From Bras to Blogs
So what’s the deal with this titillating title after Search Engine Marketing Secrets? It’s a tribute to one of my favorite companies, Crowd Spring, whose monthly email newsletter has an informal and highly comical tone that you rarely find in a corporate email blast. Their recent blog post entitled Ten tips for truly titillating taglines urges people to think differently and make taglines stand out from the crowd.
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By Kim Henderson-Lee | Published August 26th, 2010
Recently, an industry trade journal recognized a Backbone Media client for their Search Engine Marketing (SEM) savvy. American Alarm, a home and business security provider for all of New England has been working with Backbone Media since 2005. Often it’s difficult for a local company to compete with larger national competitors when it comes to marketing, but that’s exactly what American Alarm set out to do. Here’s how:
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By Stephen Turcotte | Published September 25th, 2009
Seth Godin’s recent blog post titled The platform vs. the eyeballs says marketers are no longer renting eyeballs (getting temporary attention via traditional media channels), they are creating social media platforms for a long term investment of buying eyeballs (or customers) and owning them for life.
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By Stephen Turcotte | Published August 26th, 2009
A recent blog post titled
Has Anyone Used An Inbound Marketing Tool asks whether the cost of Hubspot is justifiable when similar metrics can be had from Google Analytics and similar tools for free. The facts: the list price of Hubspot is either $250 per month ($3000 per year) for the
HubSpot Owner system, or $500 per month ($6,000 per year) for the
HubSpot Marketer system. Without getting into a whole pitch, both systems provide a range SEO tools, Analytics, Lead Tracking, Social Media Analytics and a CMS.
The cost of either HubSpot system is certainly justifiable for any company that is looking to make organic SEO and inbound marketing an important part of its marketing mix. To be more specific, I would recommend HubSpot to any small, medium and even large B2B company that is ready to dedicate the nessessary time and internal resources to monitoring and really understanding the whole system. This includes following the inbound marketing prescriptions that are part of that system. Hubspot is fundamentally a tool that tells you what best-practice SEO actions you should focus on.
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