Blogging Portfolio

Companies that are using Read Generation Now…

American Alarm
New England’s Home and Business Security Blog

Aptiv Solutions
Medical Device and Adaptive Insight Blogs

Goodway
Just Venting Blog

SPK and Associates
IT and Engineering Outsourcing Blog

TIBCO
The TIBCO Blog

TIBCO Spotfire
Trends and Outliers Blog

vXchnge
vXchnge Data Center Users Blog

Summary of Projects

Goodway Corporation’s blog — Just Venting

Goodway is a manufacturer of the highest quality cleaning systems including tube/pipe cleaners, duct cleaners, vacuums, floor machines, hi-pressure washers, and other maintenance related equipment. Backbone created Just Venting’s blogging content strategy, blog name, blog graphic design, user guidelines, company guidelines and most of the content.

The business goal of the blog is introduce new qualified prospects to the Goodway brand by providing useful topical information. As you will see by looking at the blog’s welcome post, and post categories such as Green Buildings & Green Technology and Sick Building Syndrome, our strategy is designed to attract the facilities manager audience by publishing an ongoing series of informative, optimized posts on a strategic set of topics. It’s no accident that these ‘topics’ usually correspond with popular industry keywords.