Blogging Portfolio

Companies that are using Read Generation Now…

Other Blogs and Strategies the we Created for Customers

Here are some of the blogs we have created.

Summary of Projects

Goodway Corporation’s blog — Just Venting

Goodway is a manufacturer of the highest quality cleaning systems including tube/pipe cleaners, duct cleaners, vacuums, floor machines, hi-pressure washers, and other maintenance related equipment. Backbone created Just Venting’s blogging content strategy, blog name, blog graphic design, user guidelines, company guidelines and most of the content.

The business goal of the blog is introduce new qualified prospects to the Goodway brand by providing useful topical information. As you will see by looking at the blog’s welcome post, and post categories such as Green Buildings & Green Technology and Sick Building Syndrome, our strategy is designed to attract the facilities manager audience by publishing an ongoing series of informative, optimized posts on a strategic set of topics. It’s no accident that these ‘topics’ usually correspond with popular industry keywords.

Spherion Corporation’s blog — The Big Time

Spherion is a publicly traded Staffing and Recruitment firm with hundreds of offices across the US. Backbone conducted social media community research and created the The Big Time’s social media content strategy, created the name, blog graphic design, user guidelines, company guidelines and some of the content.

As one of the top employers in America, and North America’s 6th largest staffing firm, Spherion is no stranger to connecting to people and finding out what their strengths are. We were delighted to be able to provide a way to further reach out to their audience – prospective job applicants, companies looking to hire, retirees, recent college grads, really anybody looking for, leaving, or currently at a job. Through our research for and communication with Spherion, we discovered that the development of their blog, The Big Time, was just what people were looking for. More and more people are turning to the Web for advice and knowledge, just as more and more people are turning to the Web for job postings and business communication. By exploring these areas of the blogosphere and forums, we were able to provide Spherion with the advice needed to establish an authoritative career blog.

TrueJeans.com’s blog — TrueLife

TrueJeans.com is a premium denim jeans online retailer. Backbone conducted social media community research and created the True Life’s social media content strategy, blog name, blog graphic design, user guidelines, company guidelines and some of the content.

TrueJeans has provided us with a glimpse into another very active social media community – fashion. As a new company breaking into business by offering an online tool to help men and women find the ‘perfect fitting jeans’, TrueJeans has an edge to offer in an extremely competitive, cutthroat industry. Through our research for TrueJeans, we’ve been exposed to the many different facets of fashion in blogging and social media. We’ve found that forums are not only constantly populated with bargain hunters and upscale fashionistas, but with men looking for a great fit as well! Blogs are brimming with celebrity style reports and online coupons. There are fashion shows and behind the scenes fashion interviews on YouTube. For TrueJeans, launching their blog has really been a window to their customers. It’s helped them to stay on top of the latest trends as well as make their voice heard about social issues like Dove’s Campaign for Real Beauty, and TrueJeans’ recent partnership with the National Eating Disorder Association to help women be aware of these diseases and learn to embrace their bodies; both efforts of which we at BackBone Media are proud to be a part of.

Carlisle Hardwood Floor’s blog — HardwoodSurface.com

Carlisle Wide Plank Floors is a maker of hard wood floors with several offices across the country. Backbone conducted social media community research, created HardwoodSurface’s social media content strategy, blog name, blog graphic design, user guidelines, company guidelines and some of the content.

As for up and coming projects, we’re looking forward to launching a blog next month called Surface for a New Hampshire-based hardwood flooring company called Carlisle Wide Plank Floors. The blog will have multiple authors and we’ve already met all of them and can say firsthand that they’re a great group of people! We’ll leave it at that for now, but there’ll be more news ahead once we’re up and running, so be sure to check back later in January.

HomeAire’s blog — Clearing the Air

HomeAire is a maker indoor air quality products such as radon test kits and radon fans. Backbone conducted social media community research, created the blog content strategy, blog name, blog graphic design, user guidelines, company guidelines and some of the content.

HomeAire was our the first client blog utilizing our content services. HomeAire is a subsidiary of Spruce Environmental Technologies, a company of super nice folks up in Ward Hill, MA who are passionate about the air we breathe. They offer products ranging from indoor air purifiers to central vacuums, dryer booster fans, and radon testing kits. After getting to know them and familiarizing ourselves with their products and services, I think we’re all feeling the need to check our air and get tested for radon. Who knew it was so prevalent in homes today?

Appisry’s blog(s) — Appistry blogs

Appistry is a a maker cloud computing (grid computing) software. Backbone conducted social media community research and created Appistry’s original blog content strategy, named several of their blogs, created user guidelines, company guidelines and some of the content.

This company helped us to really develop a broad understanding of what’s happening out there in the most deep-rooted industry of blogging – technology. Since technology experts were the first ones taking advantage of the Internet, it only makes sense that they were also the first ones to blog. While social media and blogging has certainly evolved over the years, we found that there’s a very rich network of blogs and other social media outlets dedicated to the sharing of technological knowledge, from Java programming tips and tricks, to the more business-oriented strategies for upper level IT managers and CIOs. Appistry develops a product that they have entitled “application fabrics”, which offer clients with ways to ensure their data is safe, secure, and accessible. We found ourselves plunged into forums and blogs stretching from Microsoft to Apple, Sun Microsystems to freelance coding enthusiasts. We’re grateful to this client for helping to expand our realm of knowledge not only of these technological concepts, but of the audience and participators in technology-driven social media.