Our Social Media Research and Articles

We’ve been combining SEO & Blogs since 2005. Here are some of the popular social media research papers that we have published over the years.

Northeastern University and Backbone Media Blogging Success Study

The objective of this research was to determine the reasons, conditions and factors that make a blog successful, and to create a list of criteria to help companies assess whether and how they should engage in blogging.

Corporate Blogging Survey 2005

In this paper, we address the following questions: why would a company want to start blogging? Who should blog? What makes a blog successful? And how can companies use this type of website to facilitate positive business growth?

Blogging Strategy 101: a Primer

Blogs can help you with public relations and lead generation, but you accomplish that by being a great blogger, not by blatant self-promotion. Blogging culture is about real people sharing their personal experiences and insights, and engaging others in thoughtful conversation.

10 Tips for Becoming a Great Corporate Blogger

Successful blogging is not just about being the best writer on the web or even the most prolific. Being a successful blogger is about creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialogue flowing. Here are ten tips to get you started.

Corporate Guidelines for Using Blogs and Forums

Selecting a blogging policy and guidelines to set the level of interaction between a company blog and its readers will help you to avoid bad publicity and diminished credibility.